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Reasons to Use Wi-Fi Proximity Beacons Marketing Campaigns

Beacon marketing is communicating personalized messages via mobile applications to customers who are in a particular geofence, whether they are online or offline. Here are some of the advantages of Wi-Fi proximity Beacon marketing.

There is a high chance of generating more profits from the business mobile application when you use Wi-Fi proximity marketing. The technique will increase the interaction of customers with the app because of the push notifications that keep them engaged with the app. The sales of the organization increase because they push notifications to increase the rate of customers interacting with the app.

Wi-Fi proximity marketing boost geo-targeting. A push notification is sent to the mobile phone of a person who enters a specific location and exits. Your potential customers may be near the same beacon, but they will receive push notifications that have different messages if you use channels and segments. If you need detailed information about allocation we should use pickles instead of Wi-Fi tracking and GPS.

You will get a competitive advantage when you use Wi-Fi proximity beacon marketing. You will be able to interact with your customers more and get their loyalty when you use this approach of marketing. Beacons collect essential information such as birthdays, name, email, demographics and so on about the customers. The analytics app helps you to analyze the information about the customers so that you can use channels and segments to send personalized push notifications to improve the interaction you have with customers. Regulate the number of push notifications you send on your mobile app so that you are potential customers do not get irritated.

You can make real-time decisions because Wi-Fi proximity marketing provides you with real-time conversions. You connect with customers immediately you implement your Wi-Fi proximity campaigns. If the marketing proximity campaigns are not providing you with the results that you expect you can make decisions to modify or change your marketing strategies immediately. The Wi-Fi proximity campaign is beneficial when customers are more likely to buy your products or services such as during peak seasons. This is why Wi-Fi proximity marketing is beneficial during events.

Wi-Fi proximity marketing improve the retention of an application in the business. Brand loyalty is increased when proximity marketing campaigns are carried out regularly. You need an analytics application that will help you to generate reports about the open rate and engagement rate of push notifications by the customers. This will help you to improve on your marketing techniques when you use Wi-Fi proximity marketing so that you are push notifications are more appealing for customers to open and engage with the app. When more customers use their application the organization will have to retain it.

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